Each takes 3 minutes. You get a score, a breakdown, and a clear picture of where your programme is leaking value.
The general diagnostic. Works for any brand running loyalty, rewards, or promotional programmes. Scores intent, coverage, relevance, delivery, and measurement.
How much of your promotional spend is actually driving repeat purchase? Built for brand managers, trade marketing, and shopper teams at consumer goods companies.
Is your rewards programme reducing churn or just burning budget? Built for CVM, retention, and loyalty teams at telcos and mobile operators.
Is your loyalty programme driving repeat scripts or just discounting margin? Built for pharmacy retail, health chains, and wellness brands.
Is your rewards programme changing policyholder behaviour or just adding cost? Built for life, short-term, health, and bancassurance teams.
Are your rewards driving product uptake and primary bank behaviour, or subsidising transactions? Built for retail banking, payments, and fintech loyalty teams.
Are your field incentives driving the right behaviours at store level? Built for sales ops, trade, and distribution teams managing merchandisers, reps, and resellers.
Do you know who your R200K customers are? Built for building materials and hardware retailers using the Dis-Chem three-layer model applied to construction.
Is your retention strategy keeping policyholders or just delaying lapse? Built for life, general, health, and bancassurance teams operating across the continent.
Is your loyalty programme driving cross-brand spend or just discounting margin? Built for fashion, lifestyle, and multi-brand retail groups.