Is Your Loyalty Programme Driving Repeat Scripts or Just Discounting Margin?
Dis-Chem retired a 23-year loyalty card and grew revenue 10.4% in 17 weeks. Clicks captures 82.6% of sales through ClubCard. Chronic medication adherence in South Africa sits at 50%. This 3-minute assessment scores your programme across 5 dimensions and shows you where the value leaks.
10.4%Revenue Lift in 17 Weeks
82.6%Sales Identified
R855MCashback Paid (Clicks)
What you will get
✓A score out of 40 across 5 dimensions: Intent, Coverage, Relevance, Delivery, and Measurement
✓A detailed analysis showing where your programme drives script retention and where it leaks front-shop revenue
✓Specific recommendations backed by real data from Dis-Chem Better Rewards, Clicks ClubCard, and chronic adherence benchmarks
✓The cost of doing nothing, quantified, so you can see what anonymous transactions and missed script-to-basket conversion cost you
✓A clear next step, whether that is reading a breakdown or booking a strategy call
Free. No email required. Takes 3 minutes. Built for pharmacy retail, health chains, and wellness brands.
AM
Amani Mnkeni
Founder, TUZO | Africa's Lifestyle Rewards Platform
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What We See Across Pharmacy Programmes
The Pharmacy Boost
13.7%
Dis-Chem's pharmacy revenue growth in 17 weeks. The mechanic: a 30-day boost that resets every time a customer fills a script. Chronic patients who refill monthly get a rolling 15-20% discount on everyday essentials.
The incentive is not to buy more medicine. It is to buy your medicine here, and then buy everything else at a discount no competitor can match. A healthcare behaviour becomes a retail advantage.
The Data Moat
82.6%
Of Clicks' sales come from identified ClubCard members. 12.6 million active members. R855 million in cashback paid last year. 87.4% of pharmacy sales are identified. That is not a loyalty card. That is a behavioural data infrastructure.
Every unidentified transaction is a lost data point, a lost personalisation opportunity, and a customer you cannot retain because you do not know who they are.
The Co-Funding Model
140+
Brands co-fund Dis-Chem's Better Rewards. They pay for the 10% instant discount because they get measurable access to identified buyers. Participating brands grew volume 20.9%. Non-participating brands also grew from increased foot traffic.
If you fund 100% of your rewards from your own margin, your programme is structurally more expensive than it needs to be. Co-funding is what makes generosity sustainable.
The Adherence Gap
50%
Chronic medication adherence in South Africa. Half of chronic patients skip doses or delay refills. Dis-Chem turned this into a commercial mechanic: refill your script, get a rolling discount on everything else in the store.
Morais said it directly: "If you can drive chronic adherence, you can open up value in the health funding space." The pharmacy that solves adherence owns the customer relationship.
Founder, TUZO. Africa's Lifestyle Rewards Platform. 10,000+ reward partners across 23 African countries plus UK and UAE. Clients and pilots include MSD, Vodacom, MTN, Lactalis, Safaricom, and ABSA.