Score your FMCG rewards programme across 5 dimensions. Takes 3 minutes. No email required.
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Revenue generated from a R350K guaranteed rewards budget. 70,000 rewards issued. Every single participant received something.
Not one winner and 69,999 losers. 70,000 data points. 70,000 reasons to repeat.
Of FMCG volume in most African markets moves through informal trade. Spaza shops, street vendors, informal wholesalers.
If your programme requires a smartphone or data connection, you are invisible to more than half your volume.
Volume growth achieved by participating brands in Dis-Chem's Better Rewards programme. Supplier-funded instant discounts.
The same co-funding model applies to FMCG. Brands fund the reward because they get measurable access to identified buyers.
From merchandiser task completion to reward in hand. Shelf compliance verified, photo uploaded, airtime delivered.
The gap between effort and recognition is where field team motivation dies. Five minutes keeps the behaviour loop tight.