FMCG Rewards Assessment

How much of your promo spend actually drives repeat purchase?

Score your FMCG rewards programme across 5 dimensions. Takes 3 minutes. No email required.

R8.26M
Revenue from R350K budget
70,000
Guaranteed rewards issued
5 min
Task to reward delivery

What you will get

A score out of 40 across 5 dimensions: Intent, Coverage, Relevance, Delivery, and Measurement
A detailed analysis of each dimension showing exactly where your programme is strong and where it leaks value
Specific, actionable recommendations for your weakest areas, backed by real data from African FMCG programmes
The cost of doing nothing, quantified, so you can see what inaction is costing your brand every month
A clear next step, whether that is reading a case study or booking a strategy call

No email required. No login. Results appear instantly.

Almost done

Tell us a bit about yourself so we can tailor your results.

No email required. Your results appear instantly.

Campaign Proof
R8.26M

Revenue generated from a R350K guaranteed rewards budget. 70,000 rewards issued. Every single participant received something.

Not one winner and 69,999 losers. 70,000 data points. 70,000 reasons to repeat.

Informal Blind Spot
40-60%

Of FMCG volume in most African markets moves through informal trade. Spaza shops, street vendors, informal wholesalers.

If your programme requires a smartphone or data connection, you are invisible to more than half your volume.

Supplier Proof
20.9%

Volume growth achieved by participating brands in Dis-Chem's Better Rewards programme. Supplier-funded instant discounts.

The same co-funding model applies to FMCG. Brands fund the reward because they get measurable access to identified buyers.

Speed Gap
5 min

From merchandiser task completion to reward in hand. Shelf compliance verified, photo uploaded, airtime delivered.

The gap between effort and recognition is where field team motivation dies. Five minutes keeps the behaviour loop tight.

Amani Mnkeni
Founder, TUZO | LinkedIn