Africa's Lifestyle Rewards Platform

Your promotion rewards 1 person. TUZO rewards everyone.

TUZO is Africa's lifestyle rewards platform. We design and run guaranteed reward programmes across 23 African countries, the UK and UAE, using WhatsApp, USSD and mobile money to drive repeat purchase, retention and measurable behaviour change.

Drive repeat purchase, reduce churn, and see clear ROI from every campaign.

Score Your Programme Book a Strategy Call
Proven in-market results
R8.26M
Revenue from R350K budget
70,000
Guaranteed rewards in 5 weeks
10,000+
Reward partners across Africa
MSD · Vodacom · MTN · Lactalis · ABSA
For marketing, loyalty, and commercial teams responsible for growth

While you run a lucky draw, your competitor is building a relationship.

You spend the budget. One person wins. Everyone else forgets. Sales spike, then drop to baseline. No data. No repeat purchase trigger. No compounding.

The brands pulling ahead are not running lucky draws. They are running guaranteed, instant, co-funded rewards that return real value to every customer, every time. The model exists. It works. It just has not been available to most brands in Africa. Until now.

And next quarter, someone will ask what the budget actually achieved.

Built for the way your market actually works.

Your merchandiser does not download incentive apps. Your trade rep needs a voucher on Friday, not points in March. Your policyholder has access to lifestyle rewards but has never heard of a loyalty tier.

We know that 77% of South African consumers switch where they buy groceries based on the rewards programme. That Dis-Chem returned R410 million to customers in 17 weeks. That Capitec hit 92% rewards penetration across 25 million clients with zero sign-up friction.

We know M-Pesa, MTN MoMo, WhatsApp-first customers, and cash-based economies. We built TUZO for this reality. Not the textbook version. The actual one.

We start with a pilot, prove the model, and earn the right to scale.

01

Diagnose

We find where your brand is leaking value. Days, not months.

02

Design

We structure the rewards and loyalty model around real behaviour. This is where consulting meets execution.

03

Pilot

Fixed budget. Defined behaviour. You see results in real time. Most pilots go live in weeks, not months.

04

Scale

If it works, we grow it. If not, you learned fast and cheaply.

Ready to start? Score your programme or book a call.

Score Your Programme Book a Strategy Call

Two futures.

If nothing changes
After the first pilot
Customers buy once and disappear. Acquisition cost wasted.
Every customer has a reason to come back tomorrow.
Your field team hits target once. Motivation flatlines until month-end.
Your reps choose the voucher they want for hitting weekly targets. Performance stays visible.
Policyholders lapse after month three. The premium feels like a cost with no return.
Policyholders have access to lifestyle rewards they use as and when. Retention becomes measurable.
Your data stays at store level. You cannot name your best customer.
Every reward is a data point. You see who buys, how often, and what moves them.

One platform. Every channel your customers actually use.

TUZO runs on Rewind, our rewards and engagement engine. It handles task management, behaviour tracking, reward issuing, redemption and reporting across WhatsApp, USSD, SMS, Wi-Fi captive portals and mobile money. The same engine that delivered 70,000 guaranteed rewards in a single five-week pilot.

Rewards range from everyday essentials like airtime, data, groceries, fuel and transport to lifestyle experiences like dining passes, pamper passes, sport lessons, car rental, travel and entertainment.

Delivery also extends to microsites, integrated apps, and full end-to-end app builds when the use case requires it.

FMCG Telco Financial Services Insurance Retail Enterprise Health Fuel and Energy Education Transport Hospitality
10+ sectors. 23 countries. One engine.

Strategy before technology.

Loyalty consulting as a formal service. We advise on programme design, funding models, and go-to-market before any technology is built.

For brands building a programme from scratch or fixing one that is underperforming.

Programme Design

We design reward and loyalty models matched to your market, your budget, and the behaviour you need to change.

Assessment and Audit

We score your existing programme across five dimensions and show you where value is leaking.

Go-to-Market

We build the partner model, the funding structure, and the implementation plan.

The analysis. What the biggest loyalty programmes in Africa actually do.

Free, long-form breakdowns. Data, mechanics, and the questions no one is asking.

Used by marketing and loyalty teams to benchmark their own programmes.

Building Materials Southern Africa

Cashbuild

322 stores, zero loyalty programme
Read the breakdown
See all 13 breakdowns

Not ready to talk? Score your programme first.

Each assessment takes 3 minutes. You get a score, a breakdown, and a clear picture of where you are leaking value.

Most programmes have at least one dimension that is leaking value.

See all 10 assessments
$803M
Africa loyalty market 2026
16.9%
Year-on-year growth
$1.38B
Projected by 2030
Source: ResearchAndMarkets, February 2026
The question is whether your programme is keeping up.

If your programme is not driving repeat behaviour, you are losing customers every day.

Your best customers are choosing someone else tomorrow.

A 30-minute call. No pitch deck. We listen to where you are, tell you what we have seen work in your category, and you decide if it is worth a pilot.

Score Your Programme Book a Strategy Call
Last updated: April 2026