We research, design and run rewards programmes that drive repeat purchase, retention and measurable behaviour change. Guaranteed lifestyle rewards, delivered via WhatsApp, USSD and mobile money. We also provide end-to-end loyalty strategy consulting and can build point-based mechanics when the model calls for it.
You spend the budget. One person wins. Everyone else forgets. Sales spike, then drop to baseline. No data. No repeat purchase trigger. No compounding.
The brands pulling ahead are not running lucky draws. They are running guaranteed, instant, co-funded rewards that return real value to every customer, every time. The model exists. It works. It just has not been available to most brands in Africa. Until now.
Your merchandiser does not download incentive apps. Your trade rep needs a voucher on Friday, not points in March. Your policyholder has access to lifestyle rewards but has never heard of a loyalty tier.
We know that 77% of South African consumers switch where they buy groceries based on the rewards programme. That Dis-Chem returned R410 million to customers in 17 weeks. That Capitec hit 92% rewards penetration across 25 million clients with zero sign-up friction.
We know M-Pesa, MTN MoMo, WhatsApp-first customers, and cash-based economies. We built TUZO for this reality. Not the textbook version. The actual one.
We find where your brand is leaking value. Days, not months.
Fixed budget. Defined behaviour. You see results in real time.
If it works, we grow it. If not, you learned fast and cheaply.
TUZO runs on Rewind, our rewards and engagement engine. It handles task management, behaviour tracking, reward issuing, redemption and reporting across WhatsApp, USSD, SMS, Wi-Fi captive portals and mobile money.
Rewards range from everyday essentials like airtime, data, groceries, fuel and transport to lifestyle experiences like dining passes, pamper passes, sport lessons, car rental, travel and entertainment.
Each assessment takes 3 minutes. You get a score, a breakdown, and a clear picture of where you are leaking value.
The general diagnostic for any brand.
R8.26M revenue from R350K. 70K guaranteed rewards.
KSh 4.5Bn unredeemed. 92% Capitec penetration.
82.6% of Clicks sales from identified members.
8.2M policies lapsed in SA. 2024.
R24Bn eBucks paid. 40-60% dormant accounts.
72% trade promos unprofitable. 25-35% rep attrition.
322 stores. R11.5Bn revenue. No loyalty programme.
Africa insurance penetration under 3%. 8.2M lapses.
39.9M TFG members. 82.2% of sales from loyalty.
A 30-minute call. No pitch deck. We listen to where you are, tell you what we have seen work in your category, and you decide if it is worth a pilot.
Book a Strategy Call